The British Academy Television Award for Memorable Moment is awarded annually as part of the British Academy Television Awards. The category was created in 2017 and the winner is usually voted by the public. From 2017 to 2022, the category was sponsored by Virgin TV and presented under the name Virgin TV's Must-See Moment. For the 2023 ceremony, the sponsor for the category changed to P&O Cruises, also changing the name into its current name.
