Identity Evropa

Identity Evropa (/juːˈroʊpə/) was an American neo-Nazi and white supremacist organization established in March 2016. It was rebranded as the American Identity Movement in March 2019. In November 2020, the group disbanded. Leaders and members of Identity Evropa, such as former leader Elliot Kline, praised Nazi Germany and pushed for what they described as the "Nazification of America". The white supremacist slogan "You will not replace us" originated from the group. In an attempt to boost its numbers, Identity Evropa allied itself with the broader alt-right and identitarian movements and the group targeted college campuses and students in particular by distributing slogans on fliers, posters, and stickers. According to the Southern Poverty Law Center (SPLC), Identity Evropa was one of several groups which contributed to the growth of white supremacism in the United States during the 2010s, with the organization being designated by it as an influential hate group during its four-year existence. In March 2018, it was reported that the group was seeing steep declines in membership. The collapse was similarly seen in other alt-right groups, and was attributed to a widespread public backlash against white supremacist organizations that occurred after the 2017 Charlottesville rally. In March 2019, following a leak of the group's Discord messages published by the non-profit left-wing media collective Unicorn Riot, Patrick Casey, the group's leader, rebranded the group with the new name "American Identity Movement" with an Americana aesthetic, despite initially claiming they were unrelated organizations.