BSA Company Limited is a motorcycle manufacturer which purchased rights to the BSA name from Birmingham Small Arms Company's successor, Dennis Poore's Manganese Bronze Holdings, upon the liquidation of Norton Villiers Triumph in 1978. From Wikipedia
Bookings have opened for the ₹2.09–2.26 lakh roadster, featuring six factory custom kits, a four-year/50,000 km warranty, with a dealer network set to expand to 450 outlets by Diwali.