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2d ago

Gearbox CEO Addresses $80 Borderlands 4 Pricing Backlash

Randy Pitchford clarifies his 'real fans' remark, reiterates that pricing decisions rest with publisher 2K Games, and emphasizes the game's value amid rising industry costs.

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Overview

  • Randy Pitchford apologized for his controversial comment that 'real fans' would pay $80 for Borderlands 4, stating it was not his intent to make fans feel taken for granted.
  • Pitchford reiterated that Gearbox does not set the game's price, which will ultimately be decided by publisher 2K Games.
  • He emphasized that Borderlands 4 has more than double the development budget of its predecessor, citing rising production costs and tariffs as contributing factors.
  • The controversy highlights broader industry trends, with major publishers like Nintendo and Microsoft moving to $80 pricing for new AAA titles.
  • Borderlands 4 is confirmed for a September 12, 2025 release on PC, PS5, Xbox Series X|S, and later on Nintendo Switch 2, though its final price remains undecided.